VadiK teachings Vadim Kotelnikov

New Product Development (NPD)

Critical Milestones

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 

New Product Development (NPD): How To Create a Dream Product  

This milestone programme was developed for the private business incubator Indiaco, India I used to be a Board member of. The critical milestones provide a roadmap to customer value creation and selling success.

Start with the desired customer experience in mind and walk backwards.

 

 

 

Identify Customer Desires and Needs

① Business problems

② Customer requirement

③ Business opportunity

④ Target application

⑤ Technology requirements

⑥ Product capabilities

 

Product Innovation

Inventive Thinking

Soft Innovation

Value Innovation

KoRe 10 Tips

Customer Value Creation Journey

 

 

 

 

Understand the Market Opportunity

① Competitive landscape

② Industry trends

③ Market size & growth

④ Target vertical markets

⑤ Target customers

⑥ Channels

⑦  Potential partners

⑧ Value proposition

 

New Product Development (NPD)

New-To-the-World Product Development

Dream Product Development (DPD)

Apple's 10-3-1 New Product Design Process

 

 

 

 

Prepare to Enter the Market

① Product positioning

② Competitive strategies

③ Pricing

④ Marketing plan

⑤ Sales strategy

⑥ PR messaging

⑦ Sales tools

⑧ Sales infrastructure

⑨ Lead tracking system

⑩ Customer support

 

Startup

Growth

Finance

Management

7 Characteristics of Successful Startups Capital Formation Process

Milestone Chart

Milestone-based Thinking

 

 

 

 

Succeed in Generating Revenue

① Establish partners

② Establish channels

③ Identify sales leads

④ Engage with prospects

⑤ Close customers

⑥ Secure reference accounts

⑦  Complete product rollout

 

10 NPD Best Practices

7 Routes to High Profits

InnoBall (Innovation Brainball) Entrepreneurial Simulation Game

Achieve Far More