Two Basic Competitive Strategies

Competitive Disruption Strategies

Average ones compete with others.

Great ones compete with themselves.

There are only two competitive strategies in the modern economy driven by relentless innovation: disrupt of get disrupted.

→ 7 Routes to High Profits

→ Sustainable Competitive Advantage

Competitive Strategies

Basic Requirements

Entry ticket to the competition game

Survival Strategy

How to survive

→ Market Leadership Strategy

How to → win a leadership position

Winning and Retaining Customers

Customer Value Proposition

Low cost/benefit ratio

Ability to → Surprise , → higher customer value , positioning

Marketing Strategy

Mass marketing

→ Differentiation , standing out from the competition, creating new market niches, creating customers

Customer Satisfaction

Customer service

Love for customers, → value innovation , customer intimacy and loving customer relationships

Product/Service Innovation

New attributes & Line extensions

New product categories , new brands , fast to market

Building Competitive Advantage

Strategic Growth Focus

Resources

Sustainable competitive advantage , distinctive → capabilities and → core competencies, top- and bottom-line → growth strategies , fast company

Innovation

Linear

→ Systemic Innovation: 7 Areas     ,  proactive competitive innovation

Technology Innovation

Incremental Innovation

Radical innovation and venture strategies

Process Innovation

Functional → improvements    

Enterprise-wide business process management

Business Innovation

Perfecting traditional → business model

Adaptability, creating new business models, → Stretch