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Examples of impactful Differentiation Strategies

Differentiation distinguishes a brand from all others. It is about setting a company, product, or service apart.

  Create Your Market Niche Buzz Marketing Surprise To Win Disruptive Strategist Strategic Position Differentiation Strategy Vadim Kotelonikov Strategy Sustainable Competitive Advantage Positioning: Kore 10 Tips Core Marketing Message (CMM) Advantages of Strong Brands Value Innovation Competitive Differentiation Creative Marketing Strategic Action Differentiation Strategy - strategic positioning and actions

 

 

VadiK teachings Vadim Kotelnikov

KoRe e-Coach ▪ Innompic Games ▪ HARMONY Games

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 

 

The slogan 'I don't teach, I inspire' differentiates
KoRe e-Coach
from traditional educational resources.

  Example of value-based differentiation: KoRe e-Coach

KoRe e-Coach

Testimonials

User Experience

 

 

This is how our two-dimensional social networks – Innompics and Fun4Biz – that help people both grow and socialize are differentiated from traditional social networks that help people socialize only.

  Creating Value Online Social Networks: Opportunities and Strategies Twitter Fun4Biz: entrepreneurial creativity contests Innompics Differentiated 10 Success Lessons from Facebook Why Google+ failed VadiK Instagram Competitive Differentiation Comparative Value Created by Social Networks Innompics two-dimensional SN

Innompic Games

Blue-Ocean Innovation

User Experience

 

 

Olympic Games were invented in Greece 2,800 years ago when the world was ruled by athletic warriors.

Something has changed since then.

Today's world is driven by creative entrepreneurs.

Innompic Games are new Games for the new world.

  New World New Games Innompic vs Olympic mind vs. body civilizational breakthrough

 

 

HARMONY Games
differentiated and positioned

If man is the pinnacle of creation,
then the creative HARMONY Games that celebrate the harmony of soul, mind, and body are the pinnacle of the games.

  Example of Positioning: HARMONY Games positioned

 

 

 

 

Disney

Disney don’t say they wish to create the best amusement park, or best children’s movie studio, or the best anything else. What differentiates Disney from other competitors is making people happy, which defines their brand... More

 

Disney Creativity Strategy

Differentiating With Different Types of People

 

 

 

Amazon

Amazon.com works hard to achieve value-added differentiation through customer-focused information services. Amazon's site retains customer preferences and provides automated customization for users.

Amazon's market success depends on its ability to maintain and grow its customer base by knowing and serving its customers better than its competitors and providing a higher level of value-added differentiation in customer service. Due to high level of customer satisfaction, repeat customers account for approximately 60% of Amazon's orders... More

 

Differentiation Strategy

Competitive Differentiation

4 Steps of Development of a Differentiation Strategy

Differentiating Ideas

AImpowerment

AI MAGic

 

 

 

 

Canon

When Canon entered the copier business, it changed the logic of how to run a copier business. The company successfully expanded its photocopier business in the USA by using competitive innovation.

 

10 Commandments of Positioning

Depositioning a Competitor

 

 

 

Vadim Kotelnikov

Keep learning forward. If you strop learning, you stop creating history and become history.

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor

Author

Founder

 

Slides

 

Marketing Rainbow

 

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