1

Don't Copy Others

→ BE MAD

2

Appoint Yourself as a Leader in a new, your own category

→ Differentiation Strategies

3

Make the Ordinary Extraordinary

→ Virtuoso Marketing 

4

Narrow Your Focus: find more in less – specialization implies superiority; focus like a laser on your niche, burn yourself into your prospects' minds

→ Great Slogan

→ Emotional Marketing 

5

Divide and Conquer – expand from within by dividing your product or service into multiple, smaller components

→ Customer Value Proposition

6

Take it Step by Step – use the multi-step marketing approach

→ Customer Success 360

7

Speak Softly, but Carry a Big Stick – target qualified prospects, advertise in specialized publication, and maintain a presence through your web-site

→ Social Media Marketing

8

Become a Celebrity – get publicity; your goal is to get yourself known and known as an expert in your field

→ Buzz Marketing 

9

Speak Out and Spread Out – try to be in as many locations that logically relate to your firm or service

→ Sell Benefits

10

Make Your Network

→ Empathetic Marketing