❶ Engage people, create a true community.  >>>

❷ Prepare your marketing materials in a way that makes reading or talking about your brand entertaining, fascinating, and newsworthy.

❸ Design marketing activities in such a way that it will give people an opportunity to talk about your product or service >>>

❹ Interact with your followers and fans.

❺ Show that you are accessible by allowing people to ask questions and voice concerns

❻ Address issues in a professional manner.

❼ Provide people with content that is interesting, not just promotional; create attractive headlines.

❽ Let other people shine – almost every your fan is primarily a great fan of him- or herself.

❾ Cultivate opinion leaders and get them to spread information about your product or service to others in their communities.

❿ Remember that social media is first of all social.

Coaching by Example:    Innompic Games