Knowledge workers:

● are driven primarily by challenges and the pride of accomplishment

● informal networking with peers, inside and outside their own company, helps them benchmark their personal achievements and their company's competitiveness

● primarily identify themselves with their profession and knowledge communities rather than workplace; more sensitive to recognition and esteem they receive from their peers and respected gurus than those they receive from management

● have strong personalities and self-respect; respond much better to being excited than being pushed

● highly mobile and can change jobs quickly