The real world strategic thinking is both → imaginative and highly disciplined. Outside-in thinking can transform businesses that are "commoditized", "mature" or otherwise supposedly without growth prospects.

→ Creating Sustainable Profits: 9 Questions To Answer

→ Jack Welch's 5 Strategic Questions

In the outside-in company, as opposed to inside-out one, the key word is need, not product. Their people think expansively. They observe people, they're totally immersed in the minds of their → Customers , looking for ways to expand demand. Their business plans and → value propositions derive from the marketplace, based on the knowledge gathered at ground level. Often, the needs they define haven't yet been identified by the customers themselves... More

→ Value Innovation: Yin-Yang Strategies 

• → Thinker  expansively

• Don't focus on how much you are → Improving , but on what portion of wealth creation you are missing

• Think how you can enlarge the market itself  >>>

• Think how you can get a bigger share of each customer wallet

• Look for ways to offer customer more (and → more profitable) products and retain the customer longer