Myth

Enemies

Friends

①

Substantial strategic or technological planning greatly increases the probability of a "no surprises" outcome.

Dynamic Strategy

②

Complete technological specifications and a thoroughly researched market plan are invariant first steps to success.

INNOBALL

③

Time for reflection and thought built into the process are essential to creative results. 

2 Creativity Catalysts

④

Big teams are necessary to blitz a project rapidly, especially a complex one.

Synergistic Team

⑤

Customers invariably only tell you about yesterday's needs.

Co-innovate with customers