❶  It evokes entrepreneurial spirit which in turn heightens energy, and pushes creativity.

❷  It forces people to look beyond technology to the value it creates for the customer.

❸  It makes technical people better team players, because they realize that they cannot deliver customer value unless their efforts mesh with others.

❹  It makes technical people greedy – as a result, people won't waste their time on ideas that can't be commercialized.

❺  It eliminates resentment, demotivation, and turnover that frequently occur when the technologist receives only a patent certificate, while corporate managers get wealthy from stock options.

Winning Reward Systems

Dell

Monsanto

Synergistic Motivation