❶

Being "the Fastest and the Mostest" – the "greatest gamble", aiming from the beginning at → permanent leadership

❷

"Hitting Them Where They Ain't" – either by "creative imitation"; or by "→ entrepreneurial  judo", a Japanese concept that enables newcomers to catapult themselves into a leadership position against entrenched, established companies.  >>>

→ Surprise To Win: 3 Strategies

❸

Finding and occupying a specialized "ecological niche" – obtaining a practical monopoly in a small area.  >>>

→ Blue Ocean vs. Red Ocean Strategy

❹

Changing the economic characteristics of the product, a market, or an industry – by creating utility, or pricing, or adaptation to the customer's social and economic reality, or delivering what represents true → value to the customer .